Your events should make you money, not just memories.
Senior event and field marketing strategy without the full-time hire, for businesses ready to grow through events that actually convert.
The Real Problem
Showing up isn't a strategy.
No strategy tying the event back to actual pipeline. You show up because it felt like the thing to do, not because it connects to how you get clients.
Money out the door with no read on what came back. You know what the booth or the sponsorship cost. You couldn't tell me what it made you.
Leads collected and then left to cool. Business cards, a sign-up sheet, a list in your phone, and no system to turn any of it into a conversation.
Nobody actually running it. The event lands on whoever has a free afternoon, so it gets winged instead of run.
Who this is for
[The businesses I work with]Owners and founders across services, retail, wellness, product, B2B, and tech. You've been at it a little while. The team is still small. There's no marketing department and definitely no event manager. Events should be driving pipeline and you're not seeing the return on what you spend.
The one-person marketing department
You're the founder, the salesperson, and the one packing the boxes for the event. You might have one person on marketing or a contractor handling social media, but events keep landing on your plate on top of everything else, so they get whatever attention is left over, which is never enough.
Burned by your last event
You did an event. Maybe a few. They cost real money and you walked away with a vague feeling that it didn't work, but no clear sense of why, and no idea what to change next time.
Spending without proof
You're putting money into events and you cannot say what it's making you. The budget goes out, the leads come in somewhere, maybe, and the line between the two has never been drawn.
Know you should, haven't yet
You know events should be part of how you grow. You've watched competitors work the room while you sat it out. You just haven't had the time, the plan, or the person to make it happen right.
What I take off your plate
[Strategy through day-of]Pick a piece or hand me the whole thing. Most clients want full ownership: I plan it, I run it, I handle the follow-up. You stay in the work you actually want to be doing.
Event strategy and planning
Start with the business goal, then build the event mix, timeline, and run-of-show to reach it.
Booth and trade show strategy
Choose the right shows, design the presence, and run the booth as a sales channel.
Budget and ROI tracking
Build a budget that maps to outcomes and track what the spend actually returns.
Lead capture and follow-up
Set up the capture, routing, and cadence so leads don't cool before sales talks to them.
Day-of coordination
Run the logistics, vendors, and schedule on site so you can be in the room instead of the weeds.
Sponsorships
Evaluate, negotiate, and activate partnerships that pull their weight instead of just looking good.
Speaking strategy
The right stages, the right topic, and a plan to turn twenty minutes on stage into actual leads.
Post-event follow-up and sales handoff
Close the loop between event leads and the sales process so nothing falls through the cracks.
How we can work together
Strategy Session
One focused call. Bring a problem, leave with a plan.
30-Day Sprint
One focused strategy day with your team, then 30 days of execution support: a sprint, a mid-point check-in, and an offboarding call to lock it in.
Single-Event Execution
I plan and run one specific event end to end.
MSP, channel vendor, or B2B tech?
Partner co-marketing, MDF, channel conferences, and joint events have their own gravity. If that's your motion, there's a page built for you.
The Engagement Loop
[Audit, plan, partner, run, convert]Audit
Past spend, what worked, what leaked, and where the next event is already at risk.
Plan
Event mix, pipeline targets, run-of-show, vendor list, and a budget that maps to outcomes.
Partner
Sponsors, vendors, and internal stakeholders aligned before anything gets signed.
Run
Logistics, build, day-of coordination, and on-site problem-solving. I'm the one on the radio so you don't have to be.
Convert
Lead routing, sales handoff, and the follow-up cadence that turns scans into meetings and revenue.
Numbers from real engagements. Logos and exact figures redacted per client.
Built in the trenches, not in a slide deck.
I've run events from a lot of different chairs. As the marketer on the hook for the pipeline, as the coordinator responsible for day of event success, and as the owner footing the bill.
For years I ran field and event marketing for tech companies, owning the strategy, the budgets, and the pipeline goals the events were measured against. At one company, the event program I built became part of what drove them to acquisition.
I've also run events across home services and food and hospitality, which means I know what a trade show booth has to do for a company chasing enterprise deals and what a tasting table has to do for a brand winning people one bite at a time. The rooms change. What makes an event pay off doesn't.
I've also been on the other side of the mic, speaking at more than 10 conferences, including a TEDx panel. So when I tell you what makes a stage worth your time, it's from experience.
I lead the strategy and I run the execution, start to finish. You're not handed a plan to figure out alone, and you're not passed off to someone junior once the work starts.
Stop guessing your event ROI.
Book a Strategy Analysis30 minutes. No deck. We look at your next event and find the leakage.