You've got a product worth talking about and a market that doesn't know you exist yet. Conferences and events are how you change that, if you show up with a plan instead of just a booth full of logo tees, pens, and coozies. YEB empowers early IT & SaaS companies to break into their market at the right events and turn them into revenue generating pipeline.
$7,500 for the sponsorship. Then flights, hotels, shipping, a branded tablecloth, pop-up banner, shirts, swag and the AirPods someone suggested you raffle off.
You showed up. Stood behind your 10x10. Gave some demos. Scanned 34 badges.
Eight were vendors. Six wanted the AirPods. Maybe five were people you'd actually want on a sales call.
That's $2,000 per qualified lead.
So you figure next time you need a better booth location. A bigger sponsorship. A cooler giveaway. Maybe a speaking slot.
The booth isn't the problem. The plan is.
You paid to be in the room. You never gave the room a reason to care that you were there.
The vendors getting noticed aren't necessarily spending more. They're creating buzz before the show, tapping into the community, giving people a reason to find them and turning a basic sponsorship into something attendees actually remember.
Same budget. Better plan. That's the difference.
This one's built for SaaS and IT companies. I become your field marketing team, owning your events, your budget, and the follow-up that turns them into pipeline. It runs on a setup fee plus a flat monthly, with a minimum 6 or 12-month term and packages sized to your event volume.
No trial period. If you want to test the fit first, start with a single-event engagement.
Book a Strategy AnalysisYou can't be at everything, and you can't afford to guess. I help you choose the conferences and channel events where your buyers and partners actually are, so your limited budget goes to the rooms that can move your business.
SaaStr, RSA, HIMSS, your category's flagship, the regional tech and industry days. I know which ones matter for where you are right now, and which ones are a waste of money until you're bigger.
You're standing near companies with ten times your budget. I make sure you look like you belong there, with a booth, a message, and a presence that earns attention instead of getting lost in the logo tees and coozies.
A booth isn't a strategy. I build the plan that turns foot traffic into actual conversations with the right people, so you leave with relationships, not a pile of scanned badges you'll never call.
The deals are won after the event, and that's exactly when most small teams drop the ball. I set up the follow-up so the leads you worked hard to get actually become conversations, meetings, and pipeline, without a marketing team you don't have.
The booth is not the only place to be. Speaking slots, after-show dinners, yacht parties, and the side events running alongside the conference are where a lot of the real conversations happen. I plan those too, and for a small team they are usually a better use of money than a bigger sponsorship.
I own the event calendar, the budget, the campaigns around each show, and the pipeline number it needs to hit. You get senior execution without the full-time hire.
Annual event calendar mapped to pipeline goals and your sales cycle.
Where the money goes, what it returns, and what to cut next year.
Pre-show demand, on-site presence, and a reason for people to seek you out.
Lead capture, attribution, and follow-up tied to your sales motion.
Think of me as the senior event marketer on your team, at a fraction of the payroll cost. I plug into how you already work and own the events end to end. No full-time hire, no learning curve, no hoping the person you found has actually done this before.
Not learning on your budget. You get someone who has planned, run, and measured B2B tech events many times over.
Senior-level event marketing without the full-time hire, the benefits, or the months spent searching for the right person.
You start seeing the work move in weeks, not the quarters it takes to hire and ramp someone in-house.
You're just paying for another booth on the show floor.
Book a Strategy Analysis30 minutes. We pick one thing in your event plan and pull on it.